Glencore ‘Advancing Everyday Life’ Australian advertising campaign
21 June 2022
Glencore has launched its first national advertising campaign in Australia.
The ‘Advancing Everyday Life’ campaign highlights Glencore’s corporate purpose and aims to introduce the Glencore of today to a broader audience and highlight our company’s role in providing the energy needed for today, as well as the green metals essential for a low carbon future.
Glencore’s Australian Head of Corporate Affairs Cassandra McCarthy said: “As people focus on a greener and more sustainable future, we want to highlight the role mining and the commodities we produce in Australia play in everyday life and their importance in a low carbon world.
“Glencore is one of the world’s largest mining companies and Australia’s leading producer of green metals like, nickel, cobalt, zinc and copper, as well as high-quality coal.
“Our green metals are essential for renewable technology like solar panels and wind turbines. They’re also critical for low-emission technology like electric cars and battery storage.
“Glencore has a global ambition to achieve net zero total emissions by 2050. This includes not only our direct emissions (Scope 1 and Scope 2), but also those emissions from the use of our commodities (Scope 3).
Glencore has been operating in Australia for over 25 years, has 24 mines across the country and provides work for 18,000 Australians in Queensland, New South Wales, the Territory and Western Australia.
“We’re not well known outside of the communities where we operate and now is the time for us to show our approach to responsible mining and the role of green metals in the production of low and zero carbon products.”
“We want to show people that mining can and must be responsible and sustainable by sharing examples of how we work across our Australian business,” Ms McCarthy said.
“We have a world class coal business in Australia that leads the way in mine site closures and land rehabilitation.
“We work with our local communities and often go above and beyond to return mined land back to farmland and native forests. You must see it to believe it and we’re proud to showcase our mine rehabilitation and the men and women behind it.”
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Notes for editors
About Glencore Australia
In Australia, Glencore produces coal, copper, cobalt, nickel, zinc, lead, silver and gold from 25 mining operations. We also operate metals processing assets in Queensland, New South Wales, Western Australia and the Northern Territory, including metals smelters, concentrators and refineries.
We are among Australia’s largest producers and marketers of natural resources, connecting Australian resources with industrial customers around the world. Through our diverse portfolio, we responsibly supply the resources that advance everyday life.
We are committed to providing a safe, inclusive and respectful workplace for our people, to respecting the environment, to engaging openly and constructively with the Traditional Owners on whose lands we operate and to bringing value to local communities.
Glencore recognises our responsibility to contribute to the global effort to achieve the goals of the Paris Agreement. Our ambition is to be a net zero total emissions company by 2050. In August 2021 we increased our medium-term emission reduction target to a 50% reduction by 2035 and introduced a new short-term target of a 15% reduction by 2026.